Elena Vasquez

Head roaster and co-founder. Former chemist who traded the lab for the roastery. Obsessed with roast profiles, fermentation experiments, and her two rescue dogs.

Portland, Oregon

What "Direct Trade" Actually Means and Why You Should Care About It

That 'direct trade' label on your coffee bag—does it mean anything? Learn what to look for and why ethical sourcing matters for your morning cup.

Sustainability · 5 min read

She Left Corporate Law to Roast Coffee—Here's What She Learned

What happens when you leave a successful law career to pursue your passion? Maya Chen shares five years of lessons from building a coffee roastery.

Stories · 5 min read

Espresso Brownies That Will Ruin Every Other Brownie Recipe You've Ever Tried

Fudgy, rich, and deeply espresso-forward—this brownie recipe pairs dark chocolate with real coffee for an indulgent result you won't forget.

Recipes · 4 min read

The Science Behind Why Your Water Matters More Than Your Beans

Coffee is 98% water—so water quality shapes every sip. Learn the science behind TDS, minerals, and why your tap water might be the problem.

Guides · 4 min read

Winter Reserve Blend: Warm Spice Notes Meet Dark Chocolate for Cold Mornings

Warm spice notes, bittersweet chocolate, and a syrupy finish—Winter Reserve is the seasonal blend made for slow, cold mornings.

Seasonal · 3 min read

Reducing Our Carbon Footprint Without Compromising on Quality

See how we're reducing our carbon footprint through electric roasting, smarter shipping, and compostable packaging—without compromising coffee quality.

Sustainability · 4 min read